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About Us2018-06-28T17:03:35-06:00

Leadership

Jim Smiley
Jim SmileyPresident, CEO
Since 2008, Jim Smiley has proved to be an invaluable leader and asset to Ash Battery. Jim has a lifetime (32+ years) of management and consulting experience in both the tele-communications and distribution industries. Jim maintains an active role in the local church and community and is a devoted husband, father, and doting grandfather.
Jim Smiley
Jim SmileyPresident, CEO
Since 2008, Jim Smiley has proved to be an invaluable leader and asset to Ash Battery. Jim has a lifetime (32+ years) of management and consulting experience in both the tele-communications and distribution industries. Jim maintains an active role in the local church and community and is a devoted husband, father, and doting grandfather.
Jim Smiley
Jim SmileyPresident, CEO
Since 2008, Jim Smiley has proved to be an invaluable leader and asset to Ash Battery. Jim has a lifetime (32+ years) of management and consulting experience in both the tele-communications and distribution industries. Jim maintains an active role in the local church and community and is a devoted husband, father, and doting grandfather.
Jim Smiley
Jim SmileyPresident, CEO
Since 2008, Jim Smiley has proved to be an invaluable leader and asset to Ash Battery. Jim has a lifetime (32+ years) of management and consulting experience in both the tele-communications and distribution industries. Jim maintains an active role in the local church and community and is a devoted husband, father, and doting grandfather.

Ash Battery History

As a master distributor and provider of quality power solutions, Ash Battery has built a reputation as the company that delivers innovation to aid and satisfy its customers. Our quality people, exceptional products and 100% employee-owned company are our most valuable assets.

Ash Battery has grown since it was incorporated in 1968 and continues to thrive as an employee-owned company. Our product base has expanded delivering an innovative and complex level of value-added services.

1960

  • 1968: In September of 1968 Harold M. Cragg went into business as a Manufacturer’s Rep for American Monarch and LaMarche. The company began selling C&D Standby & Motive Power batteries and products out of a small shared warehouse space in southeast Minneapolis.

  • 1968: Later that year Bill Ruva joined Harold Cragg and they brought K.W. Batteries and Hertner Chargers on as additional vendors.

  • 1969: Ash Battery was incorporated.

Ash Battery Company

Ash Battery has been providing quality backup power solutions since 1968 as a manufacturer’s representative and distributor of uninterruptible power systems, power electronics, backup battery applications, and other complementary products. Headquartered in Edina, MN, we maintain a national presence with, four distribution centers (Minnesota, Virginia, Texas and Nevada), and sales personnel located across the country.

Ash Battery provides a full range of preventive maintenance services for backup battery and UPS applications as well as installation services for telecom, switchgear and control, and power plant environments.

As an employee-owned company, our “owners” represent the values of the company – honesty, trust, integrity, ethics, and knowledge. This translates into a customer experience that’s a “WOW’ – or we make it right.

Ash Battery has done business this way for 42 years. We’ve been employee-owned since 1998. We are certain, based on feedback from customers and vendors, that treating each other the way we want to be treated makes good business sense. As owners, our employees have the responsibility to go the extra mile to satisfy customers and vendors.

  • Eaton 5PX UPS Rotate Display
  • Eaton 5P UPS Rear

Meet the Experts

  • Ash Battery Medallion
Cheryl Minott Waters, Western Regional Sales Manager

Featured 2012 Jan. Expert

Cheryl has over 20 years of experience in providing solutions to electrical distribution, manufacturers’ representatives, IT and Power Quality partners. She also has an extensive background in channel and distribution management. Cheryl has developed and managed many long-term business relationships maximizing sales within the Western Region. Working closely with Ash Battery’s Technical Sales Coordinators and Application Engineers she assists her reseller partners in identifying requirements and provides solutions to help increase their OEM and end user opportunities. Helping translate their business needs into power protection requirements for their LAN/WAN, remote and standalone applications. Cheryl’s expertise coupled with the experience of her HMC team, makes Ash Battery uniquely suited to recommend products for a wide range of customized applications.

Values

Create and Innovate

  • Find a better way

Create and Innovate

  • Selflessly lead
  • Serve our customers, vendors, community and each other
  • Christian Principles
  • Employee Ownership

Partners

  • Accratech

Added: March 16, 2010

Accratech

Accratech provides a medical-grade UPS designed specifically for today’s power-factor corrected equipment.  Low current leakage for “near patient or staff” applications make the Accratech UPS the ideal money-saving solution.

Related Links:

Testimonials

Added: July 6, 2010

“The Ash Battery sales and technical support staff did an awesome job supporting our effort in obtaining an order for a 9390 UPS for the new Banner Baywood Medical Center in Mesa, AZ. Your team was able to provide me with everything I needed to quote the job and meet the deadline. Ash Battery’s prompt reply has allowed me to build a better relationship with this contractor. We would not be at this point had your team turned me down because of the short notice. We will be using Ash Battery on future bids.”

Gary McConnell, power solution consultant

Video Gallery

Ash Battery Video Showcase: Stainless Steel Enclosure

This Ash Battery Advanced Technology Solutions (ATS) video showcases another custom solution we created for one of our customers. The ATS team was presented with a challenging situation in which the customer needed back up for a natural gas metering application. The requirement challenges were demanding: 24 hours of battery runtime at 550 watts, high operating temperatures and the ability to function in a salty, seaside application.

Horizontal Tab Text

Here’s a description of a tabbed section

Since 1968, Ash Battery’s dedicated service department has provided quality, in-depth battery inspections and testing of flooded and valve regulated lead-acid batteries. Timely battery maintenance is essential in ensuring an optimum load capacity…

Evaluate your current backup power capabilities with the help of Ash Battery. A properly managed power system is the foundation for running a reliable, safe, and efficient organization. Whether you find your business starting from scratch or…

At Ash Battery, we strive to support our customers’ critical power systems and backup power applications with available maintenance service contract offerings. Routine scheduled maintenance is the most effective action against downtime. Our…

Ash Battery provides load testing services for batteries (flooded and VRLA) and power plants.  Performed to IEEE standards, a load test conducted by Ash Battery will include a complete rundown of your backup power system in order to accurately gauge

Vertical Tab Text

Here’s a description of a tabbed section

Since 1968, Ash Battery’s dedicated service department has provided quality, in-depth battery inspections and testing of flooded and valve regulated lead-acid batteries. Timely battery maintenance is essential in ensuring an optimum load capacity…

Evaluate your current backup power capabilities with the help of Ash Battery. A properly managed power system is the foundation for running a reliable, safe, and efficient organization. Whether you find your business starting from scratch or…

At Ash Battery, we strive to support our customers’ critical power systems and backup power applications with available maintenance service contract offerings. Routine scheduled maintenance is the most effective action against downtime. Our…

Ash Battery provides load testing services for batteries (flooded and VRLA) and power plants.  Performed to IEEE standards, a load test conducted by Ash Battery will include a complete rundown of your backup power system in order to accurately gauge

Accordion Text

Here’s a description of accordion section

Since 1968, Ash Battery’s dedicated service department has provided quality, in-depth battery inspections and testing of flooded and valve regulated lead-acid batteries. Timely battery maintenance is essential in ensuring an optimum load capacity and runtime; a single weak link will compromise the livelihood of your network. Battery inspection services from Ash Battery will provide you with the details you need to proactively maintain your backup power systems.

Evaluate your current backup power capabilities with the help of Ash Battery. A properly managed power system is the foundation for running a reliable, safe, and efficient organization. Whether you find your business starting from scratch or attempting to facilitate growth, Ash Battery has the experience and integrity you can trust to deliver an honest evaluation of your potential power requirements. A power audit from Ash Battery can be tailored to your needs but typically includes analysis of the following:

At Ash Battery, we strive to support our customers’ critical power systems and backup power applications with available maintenance service contract offerings. Routine scheduled maintenance is the most effective action against downtime. Our experienced technical staff can tailor a plan to your needs, you won’t overpay for services you don’t need. Enjoy the peace of mind that comes with knowing your backup power system is earning the maximum return on investment.

Ash Battery has the experienced and Telcordia-trained staff available to handle installations, upgrades, repairs, and modifications to grounding systems in a variety of telecommunications environments. Our grounding experience includes working with:

  • Power Plants
  • Equipment Frames
  • Common Systems Equipment

Whether you are looking to update an out-of-date facility or need assistance with grounding systems for an original structure, Ash Battery has the resources and the technical expertise to protect your critical power systems equipment up to today’s standards.

For quotes or more information regarding Ash Battery’s service capabilities, please don’t hesitate to contact us.

Preventative Maintenance FAQ

There is no more effective means of protecting UPS equipment and backup power systems from failure than regularly scheduled preventative maintenance.  No matter the size of your business, downtime carries a weighty price tag.  Don’t suffer financial loss from preventable causes.  Keep your UPS equipment running at optimum efficiency, both maximizing your power system’s capability and proactively protecting your revenue stream, with the assistance of Ash Battery’s experienced technical staff.

Do you perform Load Testing?2017-06-30T15:44:30-06:00

Ash Battery provides load testing services for batteries (flooded and VRLA) and power plants.

What does a Power Audit include?2017-06-30T15:45:56-06:00

A power audit from Ash Battery can be tailored to your needs but typically includes analysis of the following:

  • Load Capacity
  • Runtime
  • Efficiency Review
  • Growth Potential
  • Amperage Needs

For quotes or more information regarding Ash Battery’s Power Audit services, please don’t hesitate to contact us.

 

Do you perform Power Audits?2017-06-30T15:46:01-06:00

 

Evaluate your current backup power capabilities with the help of Ash Battery. A properly managed power system is the foundation for running a reliable, safe, and efficient organization.

Do you perform battery inspections?2017-06-30T15:41:51-06:00

Since 1968, Ash Battery’s dedicated service department has provided quality, in-depth battery inspections and testing of flooded and valve regulated lead-acid batteries. Timely battery maintenance is essential in ensuring an optimum load capacity and runtime; a single weak link will compromise the livelihood of your network. Battery inspection services from Ash Battery will provide you with the details you need to proactively maintain your backup power systems.